SOOP extends strategic partnership with esports club Gen.G and expands scope of collaboration
SOOP said on the 2nd that it signed a strategic partnership to extend its existing partnership with Gen.G and expand the scope of collaboration. The contract runs through 2028.
Under the agreement, the two companies will expand esports content and work to increase opportunities for players and fans to communicate. On the SOOP platform, they plan to roll out a variety of content including players' personal streams, streamer collaboration content, live broadcasts and events for subscribers.
In addition, personal streams by players on all domestic teams in every game Gen.G operates, including League of Legends and VALORANT, will be broadcast exclusively on SOOP. Through this, the companies plan to expand collaboration-based content and jointly strengthen competitiveness in esports content.
They will also run collaboration content in which Gen.G players directly participate in existing SOOP content such as Myeolmangjeon and SLL, and will take part in planning and producing Gen.G's offline events.
A SOOP official said, "Through this expanded partnership, we will operate everything from players' personal broadcasts to collaboration content and offline events to broaden fan touchpoints," and added, "We will also expand opportunities for players and fans to communicate directly outside of matches."