LG Electronics maintained its lead in the global organic light-emitting diode (OLED) TV market in the first quarter of this year with a 50.5% share by shipments.
According to market research firm Omdia on the 1st, of the 1.5 million OLED TVs shipped worldwide during the period, about 760,000 were LG Electronics products, indicating the company is on course to achieve No. 1 in the world for the 14th straight year.
By region, the company posted balanced shares across all markets, including North America (52.8%) and Europe (49%), the core markets for premium TVs, as well as Asia-Oceania (59.9%), the Middle East-Africa (52.7%), and Latin America-Caribbean (56.3%). Analysts said it is expanding its global footprint by strengthening leadership in emerging markets.
LG Electronics said the market dominance is supported by OLED's inherent picture quality advantages, such as overwhelming contrast and color reproduction, along with region-specific content services delivered through its proprietary smart TV platform webOS.
However, competition is tougher by revenue. On a sell-in basis (manufacturer → distributor) tracked by Omdia, LG Electronics recorded 46.5% and Samsung Electronics 40.1%, while in North America Samsung Electronics (46.1%) slightly outpaced LG Electronics (45.3%).