Salesforce, Inc. said on the 28th that it will hold its annual artificial intelligence (AI) agent event, "Agentforce World Tour Korea 2026," at the Coex Convention Center in Samseong-dong, Seoul, on Aug. 10.
The theme of the event is "Where AI inspiration becomes reality," a forum to examine corporate strategies for a new era in which people and AI agents drive customer success together. Salesforce, Inc. is the world's No. 1 company in enterprise customer relationship management (CRM) software. At the event, Salesforce, Inc. will present the direction of development for enterprise AI agents and introduce strategies that allow corporations to build and scale AI agents more flexibly to improve productivity and customer experience.
Park Se-jin, head of Salesforce, Inc. Korea, and Maryann Patel, chief product officer (CPO) for Salesforce, Inc. Agentforce Sales, will deliver keynote addresses. POSCO, Musinsa, and other major domestic customers of Salesforce, Inc. will also speak, sharing their journeys of innovation based on AI and data and their visions for the future.
After the keynote, more than 50 role- and industry-specific sessions will follow across 10 tracks in total. Through tracks such as agentic enterprise, industry success stories, Tableau, Slack, tech, education and certification, and startups and mid-market corporations, a wide range of cases will be covered broadly.
CJ Olive Young, GS, SK AX, Google Cloud, CJ Freshway, Daeyu Nextear, KB Kookmin Bank, Worksphere, LG CNS, Krafton, Riman Korea, ASICS, Yuhan-Kimberly and corporations across diverse industries will participate.
Park Se-jin, head of Salesforce, Inc. Korea, said, "The real competitive edge in the AI agent era does not lie in adopting technology itself, but in 'whether you can deliver tangible business outcomes based on trustworthy data and business context,'" adding, "This conference will be a venue to share not only cases where the agentic enterprise—where people and AI agents coexist and work together—has enhanced corporate productivity and customer experience, but also the key know-how for successful AX (AI transformation)."