Anthropic said on the 27th that, ahead of opening its Korea office, it has appointed Choi Gi-young, former head of Snowflake Korea, as its Korea representative. Following OpenAI, the developer of ChatGPT, Anthropic also appears to be stepping up its push into the Korean market.
Anthropic is a U.S. AI company that developed the artificial intelligence (AI) model "Claude," and is rapidly expanding its influence among corporate customers by highlighting the coding tool "Claude Code" and "Mithos," which has strengths in detecting security vulnerabilities. In the AI industry, it forms a three-way competitive structure with OpenAI and Google, and it is preparing for an initial public offering (IPO) this year.
Anthropic's senior executives plan to visit Seoul in the coming weeks to formally establish the office and meet with major clients. As Korea is currently one of the markets with the highest utilization of Claude worldwide, Anthropic said it will open an office in Seoul in line with this growth and begin full-scale local operations.
Newly appointed representative Choi has served as head of Snowflake Korea and has led technology corporations in Korea and the Asia-Pacific region for more than 30 years. Before joining Anthropic, Choi oversaw the Korea business at Google Cloud, Adobe, Autodesk and Microsoft.
Choi said, "Korea is one of the most mature AI markets in the world in terms of hardware innovation, the developer ecosystem and the level of AI adoption by corporations," adding, "Domestic corporations possess both technical capabilities and a commitment to responsible AI, which aligns precisely with the values Anthropic pursues. For these reasons I joined Anthropic, and I will develop the Korea business with a long-term perspective."
Anthropic plans to focus on building partnerships with domestic corporations and startups, collaborating with government and research institutions, and supporting the local developer community that uses Claude. Choi plans to concentrate on crafting a local, tailored strategy that reflects how Claude is used in the Korean market. Anthropic said that Law&Company, a legal AI startup, is already developing and using a Claude-based AI legal assistant, and SK Telecom has built a customized AI customer service model with Claude.
Chris Chauri, head of Anthropic International, said, "Korea is one of the markets with the highest interest in Claude worldwide, and few understand the Korean technology ecosystem as deeply as Representative Choi Gi-young," adding, "Representative Choi will assemble the Seoul office team and lead local partnerships so that Korean corporations can actively use Claude in their work."