Samsung Electronics Service and LG Electronics achieved strong results in the call center institutional sector of the "2026 service quality index of Korean industries," which Korea Management Association Consulting (KMAC) released.
Samsung Electronics Service said on the 27th that it was selected for "customer-delighting call center" for the fourth straight year and "Korea's excellent call center" for the 17th straight year in this evaluation. This is the first time in the home appliance service industry that both institutional sectors have been swept at the same time, and among the 346 corporations evaluated this year, only 15 made the customer-delighting call center list.
Samsung Electronics Service stood out in core evaluation items such as rapid phone connection, customer convenience, proactive counseling attitude, and empathy, and it is continually advancing its AI-based counseling service to boost response accuracy and processing speed.
LG Electronics was selected as the home appliance service industry's only "leader in non-face-to-face channels" in this call center institutional sector evaluation. This category is a new item that Korea Management Association Consulting (KMAC) introduced this year to measure the level of customer service using AI and digital technologies.
LG Electronics received high marks by putting forward its self-developed AI assistant "Qbot." Qbot builds counseling basic information, product expertise, and veteran counselors' know-how into data to provide uniform and consistent service. In addition, LG Electronics was selected in the excellent call center institutional sector for the fifth straight year.