Four teams that receive the Excellence Award pose for a commemorative photo with Jung Jai-hun, CEO of SK Telecom. /Courtesy of SK Telecom

SK Telecom held an in-house AI hackathon to speed up its companywide AI transformation (AX) and set out to discover AI agents to apply to on-site work.

SK Telecom said on the 22nd that it hosted the in-house hackathon "AX Challenge" for three days from the 19th to the 21st under the theme "AI that changes everyday life." The event was prepared to have employees themselves plan and implement AI agents to find ways to improve customer experience and work productivity.

A total of 54 teams and 115 people submitted proposals for the challenge. Notably, about half of the participants were from non-development organizations. The company said participation expanded regardless of job type as it provided a development environment and tools that allow anyone to easily create AI agents.

The 20 teams that passed the online preliminaries competed in the finals on the 19th and 20th. On the first day, "Build Day," participants developed demo pages, and on the second day, "Demo Day," they showcased their completed services.

In the final round, four teams were selected as outstanding: "Autopilot," an adot Auto quality management system based on A.X K1; "T-Care AI Agent," which guides operation positions by analyzing app screens; "AI Persona Simulation Agent" based on customer experience; and "MAIA," an infrastructure failure detection and response solution.

In the telecommunications industry, the speed at which Generative AI is integrated into real work is emerging as a variable that determines the competitiveness of corporations. This event by SKT is seen as an attempt to link AI technology to field experiments to build up internal innovation cases.

SK Telecom plans to formally develop the services that emerged from this hackathon by linking them with the in-house AX support platform "AXMS" and to expand their application in the workplace.

Jung Jai-hun, president of SK Telecom, said, "We organized the event to revisit services from the customer's perspective and to change how we work with AI," adding, "We will make the in-house hackathon a regular event so that employees' AX passion leads to innovation in customer experience."

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