The Pinkfong Company said on the 22nd that its signature song "Pinkfong Baby Shark (Baby Shark)" has surpassed 1 billion cumulative streams on Spotify, the world's largest music streaming platform. It is the first children's song to be included in Spotify's "Billions Club" playlist.
Spotify's "Billions Club" is a global hit benchmark reserved only for songs that have topped 1 billion cumulative streams. Signature tracks by popular artists such as Ed Sheeran, Taylor Swift, BTS, and Blackpink are included.
According to The Pinkfong Company, "Baby Shark" was streamed a total of 137 million times on Spotify over the past year (May 2025–May 2026). That works out to about 400,000 times a day, or about five times every second worldwide. Over the past month, top countries included the United States, the United Kingdom, Australia, and Canada among major English-speaking nations, as well as Mexico, Brazil, Germany, the Philippines, Türkiye, and Indonesia.
With this milestone, "Baby Shark" has emerged as an intellectual property (IP) that holds both the No. 1 spot in YouTube views and 1 billion streams on Spotify. The "Pinkfong Baby Shark Dance (Baby Shark Dance)" video has amassed 16.9 billion cumulative views and has held the top spot as the most-watched video in YouTube history worldwide for 65 consecutive months.
Kim Min-seok, CEO of The Pinkfong Company, said, "Joining Spotify's Billions Club shows that 'Baby Shark' is a global cultural icon that has been loved for a long time in the daily lives of people around the world, beyond specific generations or countries," adding, "We will continue to present kids-and-family entertainment experiences that connect generations and cultures through music and content."