Spoonlabs, which operates the short drama platform Beeglu, said on the 21st that it has launched a dedicated AI transformation (AX) team and will reinvent itself as an AI-centered corporations.
Spoonlabs said it created the AX team to systematically integrate and internalize, across the company, the AI utilization capabilities that existing teams have accumulated.
The AX team will operate on two pillars: service and business automation, and in-house productivity automation. Its goal is to boost business competitiveness through automation of content production, operations, and marketing related to the Beeglu and Spoon businesses, while applying AI agents for each domain to reduce members' repetitive tasks and redesign how work gets done.
Previously, Spoonlabs applied AI to practical work by job category, including development, operations, and marketing, and used an integrated AI image and video content production tool to manage characters, outfits, and locations by intellectual property (IP) in one place and analyze scenes. Beeglu developed an AI solution for short drama copyright protection and multilingual distribution. AI automatically handles everything from detecting illegal content to filing reports. It also introduced a 24/7 AI chatbot dedicated to customer support for the Spoon service.
Chief Executive Choi Hyeok-jae of Spoonlabs said, "Since we have already delivered visible results by applying AI to practical work, we intend to accelerate this trend companywide," adding, "We will reorganize the entire spectrum from content production to operations and marketing into an AI-native system to secure competitiveness in the global content market."