LG Electronics said on the 20th that it has been running its air conditioner production line in Changwon, South Gyeongsang, at full capacity since last month. With an early heat wave, demand has risen for six new models, including the value-focused LG Whisen AI Objet Collection View I. The company said sales are also increasing as AI-enhanced new products, a broader lineup, and expansions of direct-to-consumer (D2C) and subscription sales come together.
According to the Korea Meteorological Administration's "2026 summer climate outlook," this summer's temperatures are expected to be higher than the average (23.4–24.0 degrees). LG Electronics in January released its 2026 Whisen models with the first "AI Cold-Free" feature. The products can maintain the cooling set point while separately setting and managing humidity.
The lineup has also been expanded. After the Whisen View series, launched in 2024, gained a foothold in the market, the company increased the number of production models. The Whisen Cool series, first introduced last year, added the "Whisen Cool Pro" this year, which makes it easier to control airflow. May sales of LG Whisen stand air conditioners rose by double digits from a year earlier. During the same period, sales of air conditioners with AI features also increased from last year.
D2C and subscription sales are also expanding. Since May, air conditioner D2C sales and subscription sales through the LG Electronics Online Brand Shop (OBS) have each risen more than 50% and more than 20%, respectively, from a year earlier. LG Electronics has been hosting live broadcasts on OBS at least three times a month since April.
This month, LG Electronics is running the "LG Whisen Ssense Sale" event on the online brand shop, offering an additional 2% discount coupon for air conditioners and an app-only coupon pack. At LG Best Shop, customers can get up to a 100,000 won discount when purchasing 2026 new products.
Lee Jae-sung, president and head of the ES Business Division at LG Electronics, said, "LG Whisen air conditioners will continue to introduce AI conveniences that customers can feel in daily life, such as the AI Cold-Free feature that controls temperature and humidity separately, and will lead the premium AI air conditioner market."