Krafton said on the 20th that PUBG Mobile will roll out a range of collaboration content with Kia.
The collaboration will run after the May 20, 2026 update and will be offered in various formats, including in-game content, community events, and offline pop-ups.
Through this collaboration, PUBG Mobile will release, for the first time in the service, a "special crate" that includes vehicle items. Users can open the crate in a draw format using Chicken Medals, a free in-game currency, and can obtain vehicle skins featuring the Kia EV3, EV4, and PV5 designs along with various rewards.
A login event will also be held. In the "Kia collaboration commemorative login event," which runs from May 20 to June 4, users who log in for 10 days will receive up to 55 Chicken Medals.
From the 20th to the 26th, the "8th anniversary PUBGM x Kia in-game event" will be held. All participants will receive a profile image and profile frame with a Kia brand theme. A variety of prizes, including subscription benefits for the EV3, EV4, and PV5 vehicles, will also be offered.
The offline pop-up event "PUBGM x Kia Zone 8" will also run in Seongsu-dong from the 21st to the 25th. The pop-up will be operated across two spaces, "PUBG Seongsu" and Kia Unplugged Ground, and visitors can take part in various experiential programs that combine gaming and the automotive brand. Participants who complete missions at both locations will receive a "Zone 8 survival kit."
In the "Craft Ground Zone" inside the pop-up venue, visitors can try PUBG Mobile firsthand on the Galaxy S26 Ultra and Galaxy Tab S11 Ultra from Samsung Electronics.