Meta is partnering with the global eyewear corporations EssilorLuxottica to launch next-generation artificial intelligence (AI) glasses in Korea.
Meta said on the 19th that, together with EssilorLuxottica, it will officially launch the AI glasses "Ray-Ban Meta" and "Oakley Meta" in Korea on the 25th.
Both products are flagship AI glasses that have sold in the millions in global markets, and Meta plans to use them to make a full-fledged push into Korea's AI wearable market.
Ray-Ban Meta comes in Ray-Ban's signature designs including Wayfarer, Skyler, and Headliner. It can be used for up to 8 hours on a single charge and features a 12-megapixel ultra-wide camera that supports 3K ultra HD photo and video capture. It will be released in various forms, including sunglasses, clear lenses, polarized lenses, and photochromic lenses, and two eyeglass-style models for prescription lens wearers will be introduced later.
Oakley Meta will be released in two models: the sports-focused "Vanguard" and the lifestyle-focused "HSTN." Vanguard is equipped with wind-noise reduction for active environments such as running and cycling, IP67-rated water and dust resistance, and a 12-megapixel ultra-wide camera. HSTN is designed to let users naturally record and share a variety of everyday moments through a 3K ultra HD camera embedded in the frame and open-ear speakers.
Both Ray-Ban Meta and Oakley Meta are designed so that an LED indicator automatically turns on during photo and video shooting to inform people nearby that recording is in progress, helping users capture content considerately and responsibly.
Ray-Ban Meta will be available at domestic department stores, duty-free shops, and optical stores, while Oakley Meta will be available at domestic department stores, duty-free shops, optical stores, and Oakley partner stores. The suggested retail price for each starts at 690,000 won.
Kim Jin-a, head of Meta Korea, said, "AI glasses are the ideal device to realize experiences that can understand a user's situation and context in real time," adding, "We hope Korean consumers can join in the beginning of a new AI experience with this launch."