Samsung Electronics said on the 19th that it will expand the "Baro Service" to strengthen customers' access to service.
Baro Service, operated by Samsung Electronics Service, is a program that allows customers to receive product inspections, repairs and consultations all at once at Samsung Store locations without visiting a service center.
Since Oct. last year, Samsung Electronics Service has piloted Baro Service at four stores in Seoul and Gyeonggi Province, including Samsung Stores located in department stores with heavy foot traffic such as "The Hyundai Seoul" and "Galleria Gwanggyo."
From Jan.–Apr. this year, the number of customers using Baro Service increased by more than an average of 30% per day compared with Oct.–Dec. last year, when it was first introduced.
Accordingly, Samsung Electronics Service expanded the service to seven locations by adding three regional hubs to the existing four. The three newly added locations are Samsung Store ▲ Seogyeongju (Gyeongju, North Gyeongsang) ▲ Daeyeon (Nam District, Busan) ▲ Namsuncheon (Suncheon, South Jeolla).
Baro Service offers shorter average wait times than service centers, making simple smartphone checks possible. Customers can also receive a smartphone protective film application service that comes with a post-application quality guarantee.