LG HelloVision begins full-scale operations of its election broadcast system for the 9th nationwide local elections. The photo shows the title image for HelloTV News I Am a Candidate./Courtesy of LG HelloVision

LG HelloVision said on the 18th that it has fully activated its election broadcasting system for the 9th nationwide local elections under the slogan "Our choice, making regions valuable."

LG HelloVision said its features include: providing candidate information; expanding voter participation; reporting focused on local issues; and strengthening online content. The company said, "Beyond simply delivering information, we focused on expanding our public role by taking an in-depth look at local issues and helping voters make reasonable choices."

In the local elections on the 3rd of next month, 1,506 people, including heads of local governments, local council members, and superintendents of education, will be elected in LG HelloVision's broadcast regions. LG HelloVision plans to provide information on about 3,000 candidates, ranging from metropolitan and basic government heads to metropolitan and basic council members and city and provincial superintendents of education. Through the election-focused news segments "I am a candidate" and "I am a voter," it will deliver candidates' pledges along with opinions from local residents. In addition, with the segments "Top priority in our neighborhood" and "Answering key issues," it will examine long-standing local issues and compare and analyze the solutions proposed by candidates. It will also air debates organized by the Election Broadcasting Debate Commission.

Online content has also been strengthened for voters familiar with the digital environment. Election information by the numbers; behind-the-scenes, interest-driven stories such as campaign vehicles and campaign songs; and key interview content such as candidates' first pledges, ambitions, and strengths will be planned mainly in short-form to provide practical, everyday election information and help voters access information more easily and with interest.

On the 3rd of next month, election day, it will produce a special newscast that maximizes its strength in local immersion. In addition to live links to polling and counting stations, it plans to operate an election system to deliver candidates' vote shares and winners as quickly as possible across all channels, including bottom-screen crawls and social media. In particular, reporters and expert panelists will appear in the studio to provide tailored analysis of the electoral landscape by region.

LG HelloVision will continue follow-up coverage after the election, including interviews with winners and a special project marking 100 days in office, to continuously examine local issues and the process of policy implementation.

Shim Ji-hun, head of news at LG HelloVision, said, "The core value of cable TV election broadcasting is to help voters choose by delivering information on each and every candidate in our neighborhood that central media cannot cover," adding, "We will mobilize our locally anchored network to do our best so that this local election can become a festival that elevates the value of the regions."

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