LG Electronics said on the 17th it will launch a premium subscription service exclusively for "SKS" and "LG Signature."
SKS covers nine models: ▲ column refrigerator, freezer, and wine cellar ▲ ice and water purifier refrigerator ▲ island-type refrigerator ▲ dishwasher ▲ induction cooktop ▲ lightwave oven ▲ steam oven; LG Signature covers five models: ▲ WashCombo ▲ ice and water purifier refrigerator ▲ Knock-On Magic Space 4-door refrigerator ▲ 3-door refrigerator ▲ wine cellar.
From delivery and installation to care during use and after-sales service, top-tier specialists handle the premium appliance subscription across every step of the customer's product experience.
It also differentiates its care service to keep hygiene and performance in optimal condition. Instead of care managers, professional service engineers handle the regular visit care service. They receive comprehensive training not only in specialized knowledge such as product materials, component structures, operating principles, and artificial intelligence (AI) functions, but also in maintenance including disassembly, cleaning, and replacement. As a result, they inspect the product during care service and proactively manage issues that may arise during use.
It also applies premium care services tailored to product characteristics. For all SKS and LG Signature refrigerators and SKS induction cooktops, the refrigerator door panels and induction glass tops—areas frequently touched—are replaced starting in the third year of the subscription. For SKS lightwave ovens and steam ovens, the products are disassembled in the third and sixth years of the subscription to thoroughly clean oil and food residue from hard-to-reach areas. For the LG Signature WashCombo, the drum and parts are disassembled and cleaned in the fourth year of the subscription to remove dust and detergent byproducts.