LG Uplus said on the 17th it held the "Legoland Run (RUN)" experiential event for long-term customers at Legoland Korea in Chuncheon.
Held the day before, the event targeted more than 4,000 long-term customers who are LG Uplus Membership VIP or higher and have used the service for at least five years. Participating customers enjoyed a unique experience running about 5 kilometers around the lake near Legoland with Lego characters. They received souvenirs including a one-day Legoland pass, a Lego Star Trek product, and a commemorative T-shirt.
LG Uplus has been strengthening culture- and leisure-focused benefits for long-term users since the start of this year. It provides monthly special gifts to customers of five years or more and is offering a variety of customer experience programs such as free admission to the musical "Lempicka," an invitation to Hwadamsup, and the Legoland Run. In Aug., it plans to hold a "family water play event" in collaboration with Legoland.
Jang Jun-young, head of marketing group at LG Uplus (executive director), said, "We are focusing our marketing capabilities on providing differentiated experiences that can be felt continuously in everyday life, going beyond simple discounts or one-off benefits."