Global market share for Samsung Electronics' key products rose overall in the first quarter of this year.
According to the first-quarter report Samsung Electronics disclosed on the 15th, DRAM market share was tallied at 38.4%. It rose 4.4 percentage points from 34% last year. In February, Samsung Electronics began mass production shipments of the sixth-generation High Bandwidth Memory (HBM), HBM4, for the first time in the world, moving to preempt the market for this core component of the AI industry. The company also plans to actively respond to initial memory demand for central processing units (CPU) and graphics processing units (GPU) to be released in the second half.
By revenue, TV market share is 30%. That is a slight increase from 29.1% a year earlier. It is 1.7 percentage points higher than in 2024 (28.3%). Samsung Electronics projected that global TV demand this year will come in at 210 million units, the same level as last year, due to heightened economic uncertainty such as the spread of protectionism.
By units, smartphone market share was 21.3%, up 2.1 percentage points from 19.2% a year earlier. The company saw the smartphone market size shrinking to around 1.19 billion units this year from 1.25 billion units last year due to pressure from rising prices of key components.
In the first quarter of this year, market share for smartphone display panels was 47.3%, up 4.0 percentage points from 43.3% a year earlier. Digital cockpit market share was 14.7%, 1.9 percentage points higher than 12.8% a year earlier.
In the first quarter, Samsung Electronics' total inventories were 58.2784 trillion won, up about 10.7% from 52.6368 trillion won at the end of last year. Inventories as a share of total asset were 9.2%, down 0.1 percentage point from the end of last year. The inventories turnover ratio, calculated by dividing cost of sales by inventories, edged down to 3.7 times from 3.9 times at the end of last year.