Naver said on the 14th that Naver Place business owners will be able to link the CRM (customer relationship management) services "Dodo Point," "PayHere," and "OKPOS" through the SmartPlace system.
Dodo Point, PayHere, and OKPOS are customer management services that provide various marketing solutions for membership customers, including issuing and accruing coupons and offering discounts.
Until now, Place business owners had to manage coupon issuance, discounts, and point accrual benefits for visitors with separate CRM solutions, but with this integration, they can easily offer membership promotions and benefits on Naver Place and Naver Map.
Naver said, "The status of membership benefits such as discount coupons is displayed on the store page within Naver Place and Naver Map, which can help attract new customers," and added, "A dedicated coupon issuance feature exclusively for Place membership subscribers can also be used, making it easier to manage regulars."
Naver Place is integrating not only with CRM but also with membership management systems that franchise brands operate on their own. On Feb. it linked with the in-house membership management system of Toast franchise Isaac Toast, and it plans to expand partnerships with various partners going forward.