Canon Korea moved to step up its push into the creator market by unveiling a video-focused full-frame mirrorless camera and a power zoom lens, in line with the expansion of AI-based video production. The company plans to advance its product strategy beyond simple shooting gear to boost creators' production efficiency and content quality in the AI era.
Canon Korea held a press briefing on new products on the 14th at Studio159 in COEX, Seoul, and unveiled the video-focused full-frame mirrorless camera EOS R6 V and the power zoom lens RF20-50mm F4 L IS USM PZ. Park Jeong-woo and Tokura Go attended the event and explained strategies for the video-centric market shift and AI-based creation environment.
Canon Korea CEO Park Jeong-woo said, "We will strengthen an integrated imaging ecosystem that encompasses photos and video, hardware and software," adding, "These products can expand creators' expressive range in response to growing demand for video content."
The event also continued a discussion on changes in the creative environment in the AI era. Canon emphasized that AI will not replace creators, but will become a tool to make creators' output more complete. The company said it will continue to support creators' production environments based on its technology.
The new EOS R6 V is the first model in the EOS R V series to feature a full-frame sensor, supporting up to 7K 60P RAW internal recording and 7K oversampled 4K shooting based on an approximately 32.5-megapixel CMOS sensor and the DIGIC X image engine. It also equips an open gate shooting function advantageous for multi-platform editing such as Shorts, Reels, and YouTube.
It also strengthened measures against heat, cited as the biggest inconvenience in video shooting. The EOS R6 V has a built-in cooling fan, and Canon said it can shoot for more than 120 minutes. The company said it offers greater flexibility in heat management compared with cameras designed mainly for dust- and water-resistance.
The exterior is also designed around video shooting. Along with a box-type flat body design that reduces accessory interference, it applies a vertical-shooting UI, a front REC button, and a tally lamp, and it weighs about 688 grams.
AF features were also enhanced. Based on Dual Pixel CMOS AF II, it automatically recognizes people, animals, cars, airplanes, and trains, and it supports a "review AF" function specialized for product review shooting.
The RF20-50mm F4 L IS USM PZ, unveiled alongside, is the first power zoom lens among full-frame RF lenses. With an ultralight design of about 420 grams and 15-step adjustable zoom speed, it is designed to allow even solo creators to achieve cinematic zooms without separate motor equipment.
Canon Korea plans to officially launch the products in June. Prices are 2.999 million won for the EOS R6 V body, 1.879 million won for the RF20-50mm F4 L IS USM PZ, and 4.328 million won for the kit.