Market research firm Sensor Tower said on the 13th that it acquired AppMagic, a mobile app market research firm.
Sensor Tower plans to operate AppMagic as a new solution for small and midsize businesses (SMBs). In particular, it said it will provide insights related to the entire app ecosystem, including small mobile game studios and indie developers.
Oliver Yeh, Sensor Tower chief executive officer (CEO), said, "By combining AppMagic and Sensor Tower's teams, technology, and products, we are now able to support SMB customers across various growth stages in the mobile app and game ecosystem."
According to Sensor Tower's Mobile Status Report, global mobile app downloads reached 149 billion last year. The company said, "This growth shows that Sensor Tower can support a broader range of customer segments in the mobile app market."