TikTok said on the 11th it will release a talk variety show themed on soccer, "Tiki Tiki Taka Taka Talk Talk Show," this month. Short-form
Tiki Taka Show is TikTok's first self-produced original long-form (long video) variety content unveiled in Korea by a short-form (short video) powerhouse. A TikTok official said, "Tiki Taka Show is a battle-style talk variety that not only people who know soccer well but also those unfamiliar with soccer can enjoy together."
Each episode unfolds around a different theme, such as match outcome prediction battles, meetings between "soccer-savvy people" and "soccer newbies," debates over soccer game food, and fan-heart talks by stars who are serious about soccer. Guests appearing in each episode will unravel their knowledge, tastes, and fandom surrounding soccer through lively conversations.
Former national soccer team member Ahn Jung-hwan, DinDin, and Lee Eun-ji will join as MCs.
Through Tiki Taka Show, TikTok plans to grow soccer into a participatory sports entertainment genre where fans' interpretations, tastes, and cheering culture come together.
Chul Yoon, head of news and sports at TikTok Korea, said, "Tiki Taka Show is an entertainment program that holds talk battles on a wide range of topics related to soccer, from soccer issues that circulate among sports fans to various themes tied to the sport," adding, "Starting with this original content, TikTok will continue trying new ways to showcase the storytelling in sports and the energy of fandom."
Tiki Taka Show will stream at 8 p.m. every Monday and Thursday on the TikTok Korea account starting on the 25th. It will consist of a total of 12 episodes.
TikTok said it will invest more than $50 million in Korea's content ecosystem this year, with sports included as one of the key items. As part of that, it is strengthening collaboration with major sports partners such as the K League and the Korea Baseball Organization (KBO), and is running a special rewards program that offers up to three times the existing rewards to sports creators.