TikTok said on the 7th that it will run the global in-app campaign #GREENGREEN to mark the release of group Cortiz's second mini album "GREENGREEN."
Users who join the campaign can experience the new songs more multidimensionally through various missions and content tied to the new album. Users who follow Cortiz's official TikTok account and save the title track "REDRED" on a music app, then create a video using that track, can obtain a limited-time profile frame available only during the campaign.
A "listening party" will also run in the TikTok app during the campaign period. When users listen to the new release in the app, digital rewards will be unveiled sequentially based on streaming counts, and various benefits, including group and member selfies, will be offered in stages. On the 5th, Cortiz joined the listening party room and chatted with fans for about an hour.
TikTok plans to hold a vertical exclusive live with Cortiz for about an hour at 11 p.m. on the 8th. The live will center on talk and games, and will be available only on TikTok.
The campaign runs for two weeks from the 4th to the 17th.
Park Ju-young, TikTok Korea artist & label partnerships lead, said, "This campaign goes beyond fans simply listening to music, expanding into an experience where they join the comeback through completing missions and participating in content," adding, "TikTok will continue to roll out new music experiences based on participatory content."