Samsung Display will showcase next-generation technologies such as organic light-emitting diode (OLED), quantum dot (QD), and stretchable displays at Display Week 2026 hosted by the Society for Information Display (SID).
Samsung Display said it will participate in Display Week 2026, to be held at the Los Angeles Convention Center in the United States from the 5th to the 7th. This year, Samsung Display set the theme as display innovation expanding with artificial intelligence (AI).
The most eye-catching product at this exhibition is Flex Chroma Pixel™, a smartphone OLED technology. The product supports up to 3,000 nit brightness in high-brightness mode and more than 96% color gamut based on BT.2020.
Samsung Display said it simultaneously boosted brightness and color reproduction by applying next-generation light-emitting devices and low-power, high-brightness technologies. Considering that the BT.2020 color gamut of commercial smartphone displays is around 70%, this technology greatly expands the range of color expression.
The Sensor OLED display, which adds biometric measurement to a smartphone screen, will also be unveiled. The product achieves a resolution of 500 PPI (pixels per inch) on a 6.8-inch screen. Its resolution is about 33% higher than the 374 PPI model introduced at last year's SID.
Sensor OLED is a technology that places OLED devices and organic photodiodes (OPD) together on the panel. By using light emitted from the screen to measure blood flow, it can check health information such as heart rate and blood pressure. This year's product also adopts Flex Magic Pixel™ (FMP), a privacy technology. It makes key information invisible from side angles, allowing the screen to appear more natural than conventional privacy displays.
New EL-QD products, an electroluminescent quantum dot display, will also be on display. EL-QD is a next-generation display that directly emits quantum dot pixels with electrical signals without OLED. At this exhibition, Samsung Display will present an 18-inch product with 500-nit brightness and a 6.5-inch product with 400-nit brightness. Their brightness improved by 25% and 33%, respectively, from last year.
A stretchable model aimed at in-vehicle displays will also be unveiled. Samsung Display will exhibit a 200 PPI stretchable display with higher resolution than the 120 PPI model revealed last year. Based on micro light-emitting diodes (LED), parts of the instrument cluster screen stretch or deform according to driving conditions to present information in three dimensions.
Lee Chang-hee, chief technology officer (CTO) of Samsung Display, said, "We are pleased to introduce the latest technologies and research and development achievements at SID 2026," and added, "Samsung Display will continue to play the role of a technological compass that leads display innovation through continuous research and development, guiding customers and the market."