Samsung Electronics said on the 4th that it will appoint President Lee Won-jin, who serves as head of global marketing, as head of the TV institutional sector, the Visual Display (VD) Division. VD Division head Yong Seok-woo (president) was assigned as an advisor to the head of the DX (finished goods) institutional sector.
Samsung Electronics announced executive appointments for presidents the same day. In this personnel move, Lee, appointed as head of the VD Division, is known as a "content, service and marketing expert." He is credited with building the core foundation of Samsung Electronics' TV and mobile service business and helping boost global business competitiveness.
Born in 1967, Lee graduated from Robert Louis Stevenson High School in the United States and earned bachelor's and master's degrees in electrical engineering from Purdue University. He began his career as an engineer at LG Electronics in 1991. After moving to the digital consulting corporation Accenture in 1994, he served key roles at several IT corporations, including vice president at i2 Technologies and CEO of Adobe Systems Korea. In 2007, he also served as CEO of Google Korea and in 2011 as a vice president at Google.
He joined Samsung Electronics in 2014 as head of service strategy for the VD Division (vice president). Promoted to president in 2021, he concurrently led the service business teams for the VD Division and the Wireless Division. After serving as a senior advisor in 2023 and as head of global marketing for the DX institutional sector in 2024, he has now been appointed to lead the TV business.
The company said, "Based on extensive experience in successful businesses and an understanding of the market, we expect he will further strengthen the competitiveness of the TV business by leading a business turnaround from a new perspective and identifying future growth engines."
Yong was appointed as an advisor to the head of the DX institutional sector. Based on research and development (R&D) expertise and extensive business experience, he is expected to advise on future core technologies across set businesses, including artificial intelligence (AI) and robotics.