Webtoon and book platform Ridi said on May 4 that it will run the "Comics are Ridi" campaign throughout May, offering popular comics at discounted prices.
This month, Ridi will offer more than 500 titles, including global hit comic intellectual property (IP) such as "Haikyu!!," "Dungeon Meshi," "Sakamoto Days," and "Frieren: Beyond Journey's End," at discounted prices. It will also provide various perks, including up to 10 volumes free and special coupons for new sign-ups.
It also plans to expand brand touchpoints online and offline by rolling out large outdoor ads at key hubs such as Hongdae, where comic fans are concentrated, and on Line 2 of the subway.
According to Ridi, last year's "Comics are Ridi" campaign was a success, with both comic transaction amount and user numbers recording triple-digit growth. A company official said, "This year, based on that, we will expand fandom touchpoints across online and offline and further strengthen our competitiveness as a 'fandom platform.'"
Ridi CEO Bae Gi-sik said, "Through the 'Comics are Ridi' campaign, we are creating an environment where comic fans can enjoy the works they want faster and in greater depth," adding, "We will continue to strengthen our competitiveness as a leading comic platform by expanding fandom experiences based on collaboration with diverse IP."