Samsung Electronics will launch global marketing tied to the film "The Devil Wears Prada 2."
Samsung Electronics said on the 3rd that it will run a global ad campaign in Korea and the United Kingdom for its all-in-one washer-dryer "Bespoke AI Combo," leveraging the film "The Devil Wears Prada 2."
The ad video opens with a scene of coffee spilling on red fabric that symbolizes The Devil Wears Prada 2. The fabric is then drawn into the Bespoke AI Combo, showing how the "AI Custom+" feature detects the weight, type, and level of soiling of the fabric and automatically performs washing and drying.
The digital ad will be aired on outdoor billboards in major downtown areas in Korea, including Myeong-dong Shinsegae Square in Seoul, Mijin Plaza in Gangnam, and the KT Building in Gwanghwamun, as well as at Piccadilly Circus in London, United Kingdom.
The Bespoke AI Combo featured in the video offers a "Quick Course" that can complete both washing and drying in about 69 minutes, an "AI Vibration and Noise Reduction System" that detects the floor and optimizes noise and vibration during high-speed spin, and an "Auto Open Door+" that automatically opens the door at the end of washing and drying to vent internal humidity.