Krafton said it will run a circular garden-themed popup, "Garden or Garden," at the offline space "PUBG Seongsu," which leverages the intellectual property (IP) of PUBG: BATTLEGROUNDS, from May 1 to 17.
The popup was prepared in connection with the "2026 Seoul International Garden Expo." The expo, under the theme "Seoul, Green Culture (SEOUL, GREEN CULTURE) a garden for 10 million," is a large-scale event where a total of 167 gardens will be created across Seoul Forest and the Seongsu area. "PUBG Seongsu" will take part as one of eight "character popup gardens" operating during the expo.
The popup space was created by combining the contrasting elements of the "battlefield" of a battle royale game and a natural "garden." Visitors can experience a unique vibe with plant-themed displays added to signature in-game items from Battlegrounds such as a motorcycle, pickup truck, frying pan, and ghillie suit. A photo zone is also set up where visitors can enjoy hands-on activities and take pictures.
Hands-on programs will also be held on-site. On weekends and holidays, a "ghillie suit gardening keyring making" program in collaboration with Ttirori Soft will run. On Children's Day, a cooking class to make "wagashi" using Battlegrounds items will be held.
There will also be participatory events such as "Flower Hopping," held with Domansa, a participatory urban space culture planner, and "Garden Hunters," a treasure hunt content created in collaboration with Uniquegood Company, the operator of the AR/AI-based experience platform "Realworld."