YouTube said it will hold the large-scale event "YouTube Week 2026," where creators, fans, and brands come together, from May 14 to 17.
YouTube Week is an integrated event that encompasses creators, fandoms, and brands, planned to spotlight the influence of creators who lead popular culture and the overall ecosystem of the platform.
On the first day of the event, the 14th, "YouTube Festival 2026" will be held for brands and marketers. It will introduce the business synergy created by combining creators' storytelling with artificial intelligence (AI)-based advertising, and aims to expand collaboration opportunities among about 600 key decision-makers at major corporations in Korea, app developers, and small businesses and other partners. A separate "C-level special track" for top corporate management will also provide tailored business insights for the AI era.
From the 15th to the 17th, "YouTube FanFest Korea 2026" for creators and fans will take place. YouTube FanFest is a festival where creators and fans meet in an offline space. Last year, more than 300 creators and over 7,000 fans took part.
During the event, in the Seongsu-dong S-Factory area, pop-up exhibitions and hands-on programs directly planned by creators will be offered on a variety of themes including fashion, beauty, food, and gaming.
The "Live Show," the Highlight of the festival, will take place at 7:30 p.m. on the 15th at the Ticketlink Live Arena inside Olympic Park. This performance will showcase VCRs and stage production using Gemini. From Nikki's magic performance to creators including JAESSBEE, Greg-hyung, Cha Da-bin, Jo Maeryeok, and Taekwondcr, as well as artists including BIBI and Balming Tiger, will take the stage.
A YouTube official said, "Creators are true leaders who go beyond being simple content makers to define popular culture and lead the entertainment industry," adding, "We will continue to provide full support so that creators and fandoms can create culture and brands can achieve business growth in the most trusted arena for dialogue."