NC said on the 29th that it signed a marketing memorandum of understanding (MOU) with Roblox Korea.
The two companies will build a mutual cooperation system for marketing in the domestic market, including planning and executing joint online and offline marketing campaigns, producing co-branded content, and running joint promotions.
Starting on the 29th, NC will offer benefits for three Roblox intellectual properties (IP) — "99 Nights in the Forest," "Dandy's World," and "Steal a Brainrot" — at "NC Family Zone (NCFZ)" PC cafés nationwide. NC plans to add more Roblox IP titles eligible for PC café benefits going forward.
Cho Young-jae, head of NC's marketing center, said, "By forming a marketing partnership with Roblox, a global immersive gaming and creation platform, we plan to offer domestic users an even more diverse play experience."