HP defined artificial intelligence (AI) not just as a technology but as a core driver that is redefining how people work, and unveiled a wide-ranging portfolio of next-generation AI PCs and workstations to make that happen.
HP Korea on the 28th presented "the future of work changed by AI" as the central theme at a new product launch press briefing held at Andhaven in Cheongdam, Seoul. HP said it aims to set a new standard in increasingly complex work environments normalized by hybrid work through consolidation across devices and integration of experiences.
HP assessed that AI is evolving beyond merely assisting users into "Agentic AI" that understands and executes tasks on its own. At the center is HP iQ (formerly AI Companion), an on-device local AI platform unveiled at the briefing.
HP iQ processes 20 billion parameters locally to handle document summarization, task automation, and file organization. With an on-device architecture that does not transmit data externally, it strengthens security. In particular, it automatically recognizes consolidation across devices to carry over the user's work context, delivering a "seamless work experience."
So Byong-hong, executive director at HP Korea who took the stage as a presenter, said, "Now the PC is evolving beyond a simple device into a platform that connects work experiences," adding, "We will present a new standard that organically connects people, work, and spaces."
◇ "The keyboard is the PC"… innovative form factors turn heads, including the 676g Elite Keyboard
On site, the unconventional Elite Keyboard, a disruptive product that breaks stereotypes, drew major attention. With a CPU, memory, and SSD all built into the keyboard body, it weighs just 676g—lighter than even ultra-light laptops. By simply connecting a monitor, a high-performance AI work environment is ready immediately, making it an optimal option for hybrid workers who move between the office and on the go.
The HP EliteBook X G2 unveiled alongside is a next-generation AI PC that supports up to 85 TOPS NPU performance. Based on up to 28 hours of battery life, it enables fast and stable AI computation locally. Also introduced was a segmented lineup tailored to organizational size, including the collaboration-focused EliteBook 8 G2 and the ProBook 4 G2 for small and mid-sized businesses.
HP also strengthened its high-performance workstation portfolio for professionals. The HP Z8 Fury G6i desktop workstation supports up to four Nvidia RTX 6000 Blackwell GPUs, delivering performance optimized for advanced AI development and simulation. It also expanded the limits of local devices with the HP Z Boost solution, which shares GPUs on an on-demand basis.
Kang Yong-nam, CEO of HP Korea, said during a Q&A session, "AI is now redefining the way we work," adding, "HP will drive people-centered innovation through intelligent systems that span the entire office environment, including PCs, printers, and collaboration devices."
On concerns about Korean-language optimization in particular, Kang said, "HP iQ focuses more on collaboration and multi-party consolidation than on Q&A via large language models, so it is not highly language-dependent," adding, "The benefits from collaboration will far outweigh any linguistic awkwardness."