Naver has released a beta of its AI search service "AI Tab" for Naver Plus Membership users. AI Tab is a Conversational AI search service that understands the user's search intent and context to provide answers and broadens the scope through follow-up conversations.
Users can access AI Tab from the Naver PC main search bar, under AI Briefing, and in integrated search results for Shopping and Place. Naver plans to expand availability to all users and to the mobile main search bar in the first half of the year.
AI Tab handles everything from broad questions like "What should I do with my girlfriend tomorrow" to complex queries like "Among cafes good for studying with a laptop in Gangnam, places with outlets and many reviews saying the seats are spacious." It synthesizes Place, Blog, Cafe, and Shopping data to present ambiance, visitor reactions, and product selection criteria on a single screen and connects through to reservations and purchases.
This launch is the stage where Naver expands search from "summary" to "action" following AI Briefing. AI Briefing was applied to about 20% of integrated search queries at the end of last year and secured more than 30 million users. Naver plans to strengthen linkage with Smart Lens within the year and enhance features that suggest additional queries.