LG Uplus said on the 28th that it ranked first for the first time in the mobile phone service institutional sector and first for the fifth straight year in the IPTV institutional sector in the "2026 National Customer Satisfaction Index."
LG Uplus said it earned high marks for collecting error, delay, and inquiry data customers experience while using services and analyzing it with AI to fix recurring issues.
In the mobile phone service institutional sector, the AI call agent "ixi-O" was cited as an example of innovating the calling experience. ixi-O not only offers call recording and summaries but also provides voice phishing and spam detection, and it has recently been advanced into a hyper-personalized call assistant.
The IPTV service "U+tv" improved convenience and stability by reexamining customers' TV viewing journeys and introducing an AI-based quality management system. LG Uplus is also working to improve companywide services through "Simple Lab," which collects and analyzes customer feedback.
NCSI is a customer satisfaction indicator run by the Korea Productivity Center that quantifies the level of satisfaction with products and services as evaluated directly by consumers. Lee Jae-won, an executive vice president at LG Uplus, said, "We will link customers' voices to on-site improvement tasks."