LG Uplus said on the 26th that more than 10,000 user improvement ideas have been submitted to its customer participation service "Simple Lab" from November last year to now.
Simple Lab is a participatory service that lets customers directly deliver inconveniences or improvement ideas they felt while using telecommunications services to the company. Customers can propose not only the monthly "topic of the month" but also any inconveniences and needs they experienced in their telecommunications lives as open topics.
A video released that day on LG Uplus' official YouTube and newsroom and other social media channels featured real customers' concerns about their telecommunications lives left on Simple Lab.
It introduces a range of voices from customers' daily lives, including: a request to automatically organize call details in situations where one must handle calls and take notes at the same time during work; children's wish for parents to be safer from financial scams and voice phishing risks; concerns from parents who want to easily manage their child's first smartphone use; and a demand to understand complex mobile rates and terms at a glance.
Jang Jun-young, head of marketing at LG Uplus (senior vice president), said, "Simple Lab is a customer touchpoint created to put into practice the customer-centric philosophy 'Simply U+,' and a communication channel that directly listens even to small ideas from everyday life."