Samsung Electronics said on the 26th that its heating and cooling products, including heat pumps and air conditioners, held the No. 1 spot in consumer satisfaction in the "Best price-performance ratio 2026" survey by the German Institute for Quality Finance (ITQF).
ITQF, the largest brand preference Nonprofit Institutions (NPI) in Italy, has conducted the satisfaction survey annually since 2021. This year, it analyzed review data from about 640,000 consumers for more than 1,350 brands across 127 industries.
Samsung Electronics ranked No. 1 for the third consecutive year in the heat pump category, which was newly established in 2022, and also topped the air conditioner category for the sixth straight year. A heat pump is a heating solution that supplies indoor heating and hot water using ambient air and electricity. Compared with conventional gas boilers that burn fossil fuels to generate heat, it emits less carbon and offers higher energy efficiency, drawing attention in the European market pursuing carbon neutrality as a next-generation home appliance.
Samsung Electronics' "EHS All-In-One," which took first place in this survey, provides air heating and cooling, floor heating and cooling, and hot water with a single outdoor unit. In particular, by using both air and water simultaneously, it can perform air and floor cooling and heating at the same time.
It maximizes energy efficiency with a "heat recovery (Heat Recovery)" function that recycles waste heat generated during summer cooling instead of releasing it outside the outdoor unit. The product features a design that harmonizes with exterior spaces of dwellings in Europe and is easy to install, while delivering stable performance under various climate conditions. It supplies heating hot water up to 65°C even in subzero weather and is designed to provide heating even in severe cold at minus 25°C.
Marking its 10th anniversary this year, the Samsung Electronics WindFree air conditioner earned high marks for ease of use and energy efficiency. Samsung Electronics combined its proprietary WindFree technology with AI that provides a cooling environment optimized to users' daily patterns and spaces, improving usability. This enables tailored operation to users' preferred comfortable temperature while efficiently managing energy consumption.
In addition, Samsung Electronics proved its brand strength across home appliances by ranking No. 1 for six consecutive years in large appliances such as refrigerators and washing machines and for five consecutive years in the vacuum cleaner category.