Kakao held the ad conference "Kakao The Moment" on the 23rd and unveiled its strategy to expand its AI-based advertising platform. About 1,000 people, including advertisers, agencies and media representatives, attended the event.
Kakao laid out a direction to evolve into an integrated advertising platform that connects messages, display, commerce and AI. It also introduced cases that boosted purchase conversion and targeting efficiency through ads that naturally follow the KakaoTalk user experience.
AI ad operations strategy was also a key focus. From campaign planning to target setting and creative management, the plan is to automate and optimize with AI to raise advertisers' marketing efficiency. It also emphasized principles for using and protecting data based on user consent.
The venue featured participatory programs such as an AI experience zone and on-site Q&A. Services such as KakaoTalk reservations, alerts and Open Chat were also linked to event operations. Jeon Hyun-su, Kakao performance leader, said, "We will create an environment to grow with advertisers based on the advancement of AI-based advertising technology and user trust."
Kakao has recently presented KakaoTalk's revamp and the expansion of AI services as core tasks. This ad conference is also seen as an extension of its strategy to consolidation KakaoTalk's dwell experience into advertising and commerce results.