Samsung Electronics said on the 24th it will hold the "Galaxy S26 Family Festa" ahead of Family Month in May.
Samsung Electronics will give all customers who purchase the Galaxy S26 series through the 10th of next month a game item discount coupon worth 50,000 won usable in the Galaxy Store.
In particular, customers who purchase the "Galaxy S26 series" on Samsung.com with a Samsung Card and sign up for the "New Galaxy AI Subscription Club" will receive up to 55,000 won back. The period and details for each benefit can be found on Samsung.com.
It will also strengthen experiential marketing. Samsung Electronics will operate a pop-up store for the popular RPG game "Honkai: Star Rail" at Samsung Store Hongdae from the 24th through the 5th of next month. The pop-up store is set up as a game experience zone using the "Galaxy S26 series" for family visitors with children and the 10s and 30s age groups. Visitors can take part in various events and stamp missions in spaces decorated with in-game backgrounds and characters.
During the pop-up store period, Samsung Electronics will also sell a limited 2,000 units of the "Galaxy S26 Ultra Kirene Accessory Edition," which includes a magnet case, an acrylic music box, and a smartphone stand featuring in-game characters.
Jung Hojin, executive vice president and head of Korea at Samsung Electronics, said, "To mark Family Month, we prepared a variety of promotions that families can enjoy together," and added, "We hope you enjoy not only the powerful performance of the Galaxy S26 series but also the additional purchase benefits."