LG Electronics said on the 24th that it recently unveiled the ninth video in its "Endangered species protection campaign with LG," titled "Flamingo," on the electronic billboards in Times Square in New York. Since 2024, LG Electronics has been screening videos on the Times Square billboards featuring animals facing extinction.
Some flamingo species are classified as endangered by the International Union for Conservation of Nature (IUCN) due to sharp population declines. Regarding the new video, LG Electronics said it "aimed to highlight the severity of environmental destruction by showing flamingos struggling to feed because of water pollution and climate change."
LG Electronics is also running an online campaign in collaboration with the National Wildlife Federation (NWF) in the United States to share information needed to protect flamingos. In addition, it is supporting red-tailed hawks and great horned owls protected at Flat Rock Brook, a nature center near the company's New Jersey office.