LG Uplus said on the 23rd that the cumulative number of USIM updates and free replacements for all customers topped 1 million just 10 days after the program began.
From the 13th to the 22nd, cumulative USIM updates totaled 427,385 and USIM replacements 581,094, for a combined 1,008,479 completed. The cumulative replacement rate is 5.9%.
From the start, the company sought to minimize customer inconvenience by combining online guidance, including text messages and the U+One app, with reservation-based operations and on-site support. Using the Seongju County Senior Welfare Center in North Gyeongsang, a mountainous region, as a base, it carried out replacement work and continued on-site support at senior welfare centers in urban areas, including Jung-gu and Dobong-gu in Seoul, Busan, and Pyeongtaek in Gyeonggi.
On the 21st, it visited the Boeun County Senior and Disabled Welfare Center in North Chungcheong, and on the 22nd, the Nowon Visually Impaired Welfare Center in Seoul, expanding support for customers with limited mobility or low digital accessibility. Following Ulleungdo and Yeongheungdo, starting at the end of this month it plans to roll out traveling services sequentially in major island regions including Deokjeokdo, Jawoldo, Yeonpyeongdo, Baengnyeongdo, and Daecheongdo.
The measure aims to strengthen subscriber identification information protection, including IMSI randomization, and LG Uplus plans to carry out updates and free replacements sequentially through the end of the year for all subscribers, including budget phone users.
In the early phase, more than 150,000 reservations were received, and the company is focusing on reducing on-site congestion by operating 1,719 stores nationwide and deploying an additional 522 headquarters support staff.