LG Electronics will significantly expand its B2B business by putting forward its functional advanced material "LG PuroTec." PuroTec is a powder made by grinding glass produced from a blend of functional materials. When a small amount is added during the production of materials such as plastic, paint, or rubber, it suppresses odors, contamination, and discoloration caused by microorganisms, providing antibacterial and antifungal functions.
LG Electronics said on the 22nd that it will showcase the antibacterial functional advanced material "LG PuroTec" at Chinaplas 2026 in Shanghai, China, a four-day industrial materials exhibition starting on the 21st.
Chinaplas draws more than 4,000 companies from about 150 countries worldwide and is considered Asia's largest industrial materials exhibition, alongside the United States' National Plastics Exposition (NPE) and Germany's K-Show, as one of the world's top three.
At this exhibition, LG Electronics set up its largest booth since first participating in Chinaplas and focused on informing B2B customers across multiple industries about PuroTec's usefulness. The pavilion highlights a total of five PuroTec lineups and allows visitors to experience a variety of products that apply them.
LG Electronics advanced its antibacterial technology, developed to reinforce the hygiene of home appliances, and launched a new materials business in 2023. Designated as a new growth engine, it has been rapidly doubling annual sales year over year through bold investment.
First, it is dramatically expanding production capacity in response to surging demand for functional glass powder. It currently operates facilities with an annual capacity of 4,500 tons at the Changwon Smart Park in South Gyeongsang Province and is building a second glass powder production base in Haiphong, Vietnam, aiming to begin operations within the year.
To accelerate growth, it is also continuing research and development, including patents and standards certification. The company holds more than 420 patents related to glass powder and earlier this year passed antimicrobial-related regulations necessary to enter the European and U.S. markets.
Last year, it signed a memorandum of understanding (MOU) with SGS Korea to "enhance the quality capabilities and ensure the sustainable development of LG Electronics' antibacterial materials," agreeing to jointly develop international certification that officially recognizes the antibacterial performance of LG PuroTec.