LG Electronics will unveil its largest-ever lineup of premium built-in appliances in Milan, Italy. By targeting the design capital, the company aims to accelerate its push into the European kitchen appliance market.
LG Electronics will take part in EuroCucina, the kitchen appliance and furniture fair of Milan Design Week 2026, the world's largest design exhibition, held in Milan, Italy, from the 20th to the 26th (local time). EuroCucina is a flagship European expo that draws about 400,000 visitors, with core built-in appliance customers such as kitchen designers and furniture and retail companies attending in large numbers.
The exhibition hall prepared by LG Electronics spans about 840㎡ (about 254 pyeong). That is roughly double the size compared with 2024. The number of exhibited products is also up about 20% from before, showcasing a strengthened lineup that includes the ultra-premium built-in appliance brand "SKS" and the Europe-only built-in line "LG Built-in."
The theme of LG Electronics' showcase is "Mosaic of Living." It presents the meaning of the kitchen as a place that goes beyond a cooking space to encompass rest, socializing, and even exhibition—a concept where diverse ways of living reside. The exhibition space enhanced its completeness through collaboration with the Italy- and Denmark-born designer duo "Gam Fratesi."
LG Electronics will formally introduce "SKS," the rebranded "Signature Kitchen Suite," to the European market and present comprehensive kitchen solutions through spaces that recreate real kitchen environments. In addition, it will unveil a wide range of products that improve energy efficiency and user convenience based on "AI CoreTech," which combines core component technologies with artificial intelligence (AI).
LG Electronics' dishwasher saves energy through the "AI SenseClean" feature, where AI uses a digital turbidity sensor to analyze residual soil across the three stages of "pre-wash–wash–rinse," then automatically adjusts water temperature, number of rinses, detergent amount, and more. The oven improves ease of use with the "Gourmet AI" function, which recognizes ingredients through an internal camera and recommends auto-cook menus.
Experiential elements for visitors are also prepared. LG Electronics will host cooking shows with renowned chefs and run a variety of on-site experiences, including tasting programs using its wine cellar.
LG Electronics will also take part in "Fuorisalone," an off-site exhibition held across Milan. Through the SKS showroom operating in downtown Milan, the company plans to present the design philosophy and value of its ultra-premium built-in appliances to European customers. The showroom will also showcase collaborations with various partner brands alongside its ultra-premium kitchen solutions. Notable examples include collaborations with the 100-year-old Italian kitchen brand "Scic," featuring iconic kitchen models "Cinque Terre" and "Cina" designed by Vico Magistretti.
Baek Seung-tae, executive vice president and head of the HS Business Division at LG Electronics, said, "We will continue to broaden customer choice by leading with premium built-in products optimized for European customers' lifestyles and kitchen culture."