SK Broadband has set "working with AI" and "dynamic SKB" as this year's core organizational culture keywords, making 2026 the first year of delivering results from the AI transformation (AX).
Centering on the "AI Agent Lab," which began in March and runs through Oct., the company will increase the share of "AI performers," employees with intermediate or higher AI proficiency, from the current 9% to 20%, or 400 people, and will also push for all employees to complete the beginner course.
This training puts the emphasis on producing outputs rather than obtaining certifications. Using adot Biz 2.0, Dify, and Gemini Enterprise, members will build AI agents for each task themselves, and through this, the company plans to deploy at least 400 or more customized AI work tools on the job within the year. It will make role-specific AI leadership courses mandatory from new hires to executives and the Head of Team, and will also run regional business site forums and companywide performance-sharing.
Adding context not in the original text, SK Broadband's organizational culture experiment ties in with the AI transformation already underway at customer touchpoints. In Jan., the company piloted "AI consultations that you watch and talk to," which combine voice and screen, enabling 24/7 handling of more than 200 tasks including checking bills, applying for subscriptions, changing plans, and diagnosing failures. The average monthly consultations for the AI consultation chatbot 2.0, introduced in Oct. last year, also rose 2.6 times to 316,000.
AI has also been applied to media services. "B tv with A. (adot)" offers not only real-time broadcast, OTT, and YouTube content search, but also situational recommendations, My B tv information guidance, and voice command functions.
SK Broadband plans to expand the AI utilization experience proven in customer service into employee work innovation this year, establishing AI not as a "technology to learn" but as "the standard way of working."