JTBC and KBS agreed to jointly broadcast the 2026 North and Central America World Cup, which kicks off in June.
On the 20th, JTBC said it agreed with KBS to a joint broadcast regarding the rights to the 2026 North and Central America World Cup.
KBS and JTBC are said to have concluded negotiations at 14 billion won. SBS and MBC are reportedly weighing whether to negotiate on the same terms as KBS.
KBS said that, to prepare for the World Cup a little over a month before kickoff, it will continue detailed technical talks with JTBC and form a commentary team including broadcaster and former announcer Jun Hyun-moo and analyst Lee Young-pyo.
Earlier, JTBC secured exclusive broadcast rights for the Summer and Winter Olympics from 2026 to 2032 and the World Cup from 2025 to 2030, and sought to resell them to the three terrestrial networks. However, after talks collapsed, it exclusively broadcast the Milan-Cortina d'Ampezzo Winter Olympics in Feb.
After criticism that the public's universal viewing rights had been harmed, JTBC reopened talks with the three terrestrial networks to resell the rights to the 2026 North and Central America World Cup.
Meanwhile, SBS and MBC are reportedly considering whether to negotiate with JTBC on the same terms as KBS.