Samsung Electronics held the "Samsung AI TV Week" hands-on event for general customers on the 16th–17th and began promoting its 2026 TV and audio lineup.
Customers who visited the venue experienced Samsung's AI TV strategy firsthand, from premium TVs such as Micro RGB and OLED to Moving Style, The Frame, and Music Studio 5 and 7. On the 15th, Samsung unveiled this year's new TVs and speakers at "The First Look Seoul 2026," noting the opening of the era of mass-market AI TVs.
The experience zone featured five themes—Micro RGB, movie, art/design, sports, and gaming—and the core was the integrated AI platform "Vision AI Companion." The platform understands viewing context and presents information directly on the screen, and Samsung expanded its application to most of this year's TV models.
Another highlight was that the Micro RGB TV unveiled at CES 2026 expanded its lineup from 55 inches to 115 inches. Samsung also added a wedding consultation booth, a stamp tour, and a lucky draw, structuring the event as a purchase-linked hands-on experience beyond a simple exhibition.