LG Electronics marked Earth Day by simultaneously launching tree-planting and waste appliance collection campaigns at home and abroad to step up resource-circulation efforts.
LG Electronics said on the 19th that in Seoul, headquarters employees and their families joined a tree-planting activity on the 18th at Noeul Park in Mapo District, and in Saudi Arabia, they will take part in the Green Riyadh project on the 22nd to help create urban parks and plant trees in desert areas.
In Spain, the company will also continue the Smart Green Tree and Smart Green Bees campaigns to restore forests on the Iberian Peninsula and boost native honeybee populations.
It is also expanding waste appliance collection. LG Electronics is running collection campaigns this month in 10 countries: Korea, the United States, Canada, Brazil, Germany, Poland, Latvia, the Philippines, Singapore, and India. In Korea, starting on the 20th, the company will offer free on-site collection for employees and operate dedicated collection boxes. Rather than a one-off event, the company runs year-round collection and recycling systems in 91 locations across 56 countries, with cumulative collections from 2006 through last year reaching 5.01 million tons. The 2030 target is 8 million tons.
LG Electronics' resource-circulation drive is evident in the numbers. Last year, the recycling rate of waste at global business sites was 97.4%, already surpassing the 2030 target of 95%, and annual waste electronics collection reached 532,630 tons.
The amount of recycled plastic used in product manufacturing rose 36% from a year earlier. LG Electronics noted that reusing parts and materials and supplies from collected waste appliances can reduce both new resource inputs and carbon emissions. Yoon Dae-sik, executive vice president in charge of external relations at LG Electronics, said, "We will fulfill our social responsibility as a global corporate citizen by continuing our efforts in resource circulation and carbon reduction for a sustainable future."