Samsung Electronics said on the 17th that it introduced AI (artificial intelligence) home appliances at a home appliance technology seminar, "The Brief New York," held in New Jersey, U.S., on the 15th–16th (local time). The seminar also showcased a refrigerator tailored to North American consumer lifestyles, strengthening its localization strategy.

Samsung Electronics says it holds the home appliance technology seminar The Briefing New York in the United States from the 15th to the 16th (local time), presenting an AI-based home lifestyle, on the 17th. The photo shows the event taking place at the CEC showroom in New Jersey, United States./Courtesy of Samsung Electronics

The event was held at the CEC (Connected Experience Center) showroom in Englewood Cliffs, New Jersey, for local media and influencers.

Samsung Electronics focused on demonstrating AI features that reduce household chores. Centering on a "Home Companion" scenario built on AI appliances, it highlighted recognition technologies embedded in the refrigerator, oven, and robot vacuum.

The 2026 "Bespoke AI Family Hub" refrigerator is equipped with AI Vision that recognizes grocery items going in and out in real time through internal cameras. It said consumers can check ingredients in real time to reduce duplicate purchases.

The "Bespoke AI Oven" improves cooking completion with the "AI Pro Cooking" feature. It detects color changes in ingredients in real time during cooking and suggests optimal settings. When needed, it sends SmartThings alerts to prevent food from burning.

AI recognition technology has also been applied to vacuums. The 2026 "Bespoke AI Steam Ultra" robot vacuum combines an RGB camera sensor with infrared LEDs to avoid or intensively clean transparent liquids that were previously difficult to detect.

A new refrigerator lineup reflecting North American consumer lifestyles was also introduced in force. These consumers prioritize large-capacity food storage, hygiene, and space efficiency. To that end, the company described "Space Max," which expands the interior while keeping the exterior the same; the "Auto Fill Water Pitcher," which automatically fills a large amount of water; and the "Beverage Center," which places the dispenser inside the showcase.

Moon Jong-seung, executive vice president of the DA Division at Samsung Electronics, said, "Samsung Electronics' AI home appliances are evolving into a home companion that understands and helps consumers' lives," adding, "We will aggressively target the market by implementing specialized features closely aligned with North American lifestyles and a unrivaled AI ecosystem."

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