Samsung Electronics said on the 16th that it will hold the "2026 Europe Tech Seminar" through the 16th (local time) at the Sheraton Airport Hotel in Frankfurt, Germany, to showcase its 2026 TVs and audio products equipped with advanced artificial intelligence (AI) features.
The tech seminar is an event that introduces Samsung Electronics' latest technologies and services to global video and audio experts, and it has been held annually since 2012.
Samsung Electronics is inviting major European tech media and industry officials to the event to give them a hands-on experience with the 2026 lineup.
In particular, the company will target the European market around an integrated platform that concentrates its AI capabilities, the "Vision AI Companion." Vision AI Companion not only provides information about the content being watched but also helps plan trips and recommends food recipes, among other features, expanding the TV's role into the central hub of the smart home.
It also comes with features such as "AI Upscaling Pro," which improves low-resolution content in real time, "AI Soccer Mode," which boosts immersion in sports broadcasts, and "AI Sound Controller Pro," which analyzes voices and background sounds to deliver optimal audio.
In addition, Samsung Electronics will actively court European consumers who value detailed picture quality and performance with its "Micro RGB" TV.
Samsung Electronics will also unveil an OLED gaming monitor that supports an ultra-high refresh rate of 500 hertz (Hz), a new 6K high-resolution monitor, and new Wi-Fi speakers, "Music Studio 7·5."
Lee Heon, vice president of the Visual Display Business at Samsung Electronics, said, "By applying advanced AI technology across the entire lineup from premium to entry-level, we will open an era of AI TV for everyone."