Dassault Systèmes said on the 15th that it will provide its artificial intelligence (AI)-based virtual twin technology to the French natural cosmetics corporations Rocher. The goal is to strengthen Rocher's research and development (R&D) capabilities with virtual twin technology (a twin model identical to reality created in a virtual space).
Founded in 1959, Groupe Rocher is a corporations that owns brands such as Yves Rocher, Sabon, Arbonne and Dr. Pierre Ricaud. Its strength lies in cosmetics based on naturally derived ingredients. About 200 scientists at Rocher analyze plant components to design extraction processes and have developed formulations using proprietary active ingredients.
It currently takes an average of 30 experiments to find the right formulation by combining cosmetic raw materials and ingredients. Rocher plans to use Dassault Systèmes' virtual twin technology to increase the efficiency of this process.
Dassault Systèmes plans to model Rocher's proprietary active ingredients and skin through a "virtual twin as a service." The company said it can analyze data on interactions among ingredients, test skin penetration, and raise scientific accuracy from the early stages of development to simulate and enhance the efficacy of formulations. It expects this to reduce the number of experiments by 20%, shortening time to market for new products.
The beauty industry, including cosmetics, is highly competitive and consumer expectations are rising, leaving corporations facing the challenge of launching higher-performing products faster.
Véronique Schwarz-Boesch, Groupe Rocher chief scientific officer (CSO), said, "We expect Dassault Systèmes' virtual twin and AU technology to predict the efficacy of active ingredients more precisely and to develop more effective and nature-friendly formulations more quickly."
The two companies will start their collaboration with a plant known as the "ice plant," which adapts even in extreme environments, and plan to expand cooperation and research to various active ingredients in the future.