Naver announces on the 15th that it unveils the contemporary fashion service Knockit./Courtesy of Naver

NAVER said on the 15th it is unveiling the contemporary fashion service Knockit.

According to the company, Knockit is a service that recommends fashion items suited to users' situations and tastes based on the latest trends and popular brands.

It recommends a range of popular fashion brands and items based on everyday situations, helping users quickly find and explore products that fit their style and purpose.

Going forward, NAVER plans to provide more sophisticated personalized services by linking with an artificial intelligence (AI) shopping agent based on purchase history and taste data.

According to the company, total transaction amount in NAVER's contemporary fashion category last year grew 62% from a year earlier.

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