HANCOM said on the 13th it will launch the exclusive, co-designed backpack "HANCOM x HUNTER FLAP TWO POCKET PACK" in collaboration with global premium brand Hunter.
Reflecting the lifestyle of modern people who move between work and leisure, the product was made to boost practicality with a spacious storage compartment, a flap structure, and a front two-pocket design. HANCOM applied the Hancom Assistant's violet color to the trolley sleeve on the back of the bag to reinforce brand identity.
The backpack is a special edition that combines Hunter's signature design with HANCOM's identity, and the regular retail price is 149,000 won.
Alongside the product launch, HANCOM will also introduce bundled offerings linked to its Hancom Office products. When purchasing Hancom Office 2024 Home and Student or Hangeul for Mac Home and Student, the backpack will be offered at a special price.
The official launch is on the 20th, and a pre-purchase event will be held beforehand.
A HANCOM official said, "This is an attempt to extend the brand experience into customers' daily lives beyond software," adding, "We will continue to expand into the lifestyle space through various collaborations."