LG Innotek said on the 13th it will hold a YouTube ad contest for college students.

A 4.3-meter full-size Autonomous Driving and electric vehicle mock-up is on display during LG Innotek's pre-booth tour at the West Hall of the Las Vegas Convention Center (LVCC) in Nevada, U.S., on the 8th, a day before the opening of CES 2024./Courtesy of News1

This year's contest theme is "physical AI," a future growth business where LG Innotek is pushing into the market with solutions for Autonomous Driving and robots.

Participants should produce an ad video in "shortform" (Shortform) format to promote LG Innotek based on the theme. The video length should be between 15 seconds and up to 120 seconds, and the resolution is a vertical video at 1080p (width 1080, height 1920).

The contest is open to any student currently enrolled or on leave at universities or graduate schools in Korea or abroad, and entries may be submitted individually or by teams of up to four.

Through judging, one grand prize team (3 million won), one top excellence award team (2 million won), and four excellence award teams (1 million won per team) will receive a total of 9 million won in prize money. The winning works will be released on LG Innotek's official YouTube channel.

Applications are open until May 17, and those wishing to apply should fill out the application form posted on the LG Innotek newsroom and submit it by email along with the entry video.

※ This article has been translated by AI. Share your feedback here.