ESTsoft said on the 13th that it will move in earnest to enter the Southeast Asian market for its real-time conversational artificial intelligence (AI) human service "Perso Interactive," in partnership with Singapore education institution SCOOP.
As part of this partnership, the two companies signed an overseas master distribution agreement for Perso Interactive in Singapore, securing a foothold to expand into the Southeast Asian market.
During the local schedule, ESTsoft visited schools operated by SCOOP to discuss ways to expand AI literacy using the "Perso Interactive Station," and completed preparations for service adoption by conducting product demos and operational training.
Under the agreement, SCOOP will serve as the master distributor responsible for service expansion, operations, and maintenance in Singapore and Malaysia.
Chief Executive Jeong Sang-won of ESTsoft said, "We will use Singapore as a key base for entering the Southeast Asian market and accelerate our global expansion."